An Indonesia-based apparel company that manages to stay on the cutting edge of urban street fashion from the 90s era, combining a number of influences, including surfer, skatewear, music, laid-back in mind. From the start, the company has limited its production to a level far below the demand for its products, a strategy that while limiting profits has created an air of exclusivity about its apparel and accessories. Aiming high to build community with positive movement and productive lifestyle. The goal itself is to revive the spirit from one of the greatest decade, to share that spirit with everyone else. To be aware that everyone has a right to have fun and everyone is entitled to their own paradise.